Hound & Pooch is a premium, fictive lifestyle brand concept designed to celebrate the bond between pets and their owners. The project embodies a minimalist aesthetic with a nature-inspired colour palette, combining functionality and elegance to appeal to design-conscious dog lovers.
The branding evokes warmth and care through its earthy olive-green tones paired with clean white accents. The design includes a sophisticated logo and playful elements like paw prints that bring charm to the overall identity. Lifestyle imagery captures joyful, relaxed moments with dogs, creating a cozy and aspirational feel.
Packaging for the brand emphasises its commitment to quality and health, featuring sleek designs for snack bags and stylish dog accessories like printed bandanas. The use of simple yet effective motifs, such as paw patterns and bone outlines, ties together the visual identity while maintaining a sense of fun and approachability.
This project highlights an understanding of modern branding principles, blending aesthetics and practicality to create an engaging experience for pet owners. Hound & Pooch reflects not just a product line but a lifestyle for those who value their pets as family members.
